The $5 Palette vs. the $54 Palette

I love makeup. Even if you can't afford a round at Zara, you can afford a $5 eyeshadow palette from CVS, it's kinda like the saying "shoes always fit" well,"you can always afford Wet n' Wild". I also love the occasional beauty splurge at Sephora, and over Christmas I was feeling flush and finally caved to the siren call of the much hyped Naked 3 palette. I was never interested in the Naked 1 or 2, since I'm a warm-tone girl… but when my makeup artist friend whipped it out on set, I was finally sold. My last day in New York City, I stopped into my local Union Square Sephora and forked over the $54. Oy. 

Back in LA, I was secretly disappointed in the color payoff of the Naked 3… I watched YouTube videos singing it's praises with words like 'buttery' 'great color payoff' and 'i die.' I began thinking 'maybe there's some trick I'm not getting?' But I'm pretty well versed in makeup technique thanks to years of hanging out in the HMU trailer. I appreciate the mix of shimmers and mattes, and that it has everything you'd need for a lifetime of looks, from highlight to liner. But ultimately, I feel like it's a lot of building to achieve a semi-smokey eye, and if I paid that much, I want one sweep to satisfy. 

While looking for a cheap thrill to spend my CVS Extrabucks on, this Wet n' Wild Comfort Zone palette caught my eye. The warm shades on the left are my everyday colors, warm, pinky bronze tones. And the right was a cool, greeny set, with one very complex peacock blue color on the bottom right- it's blue from one angle, and a iridescent purple from another. Looks very expensive, reminiscent of a MAC Mega Metal shadow. While all the Wet n' Wild shades are shimmery, I don't mind that. I know mattes are all the rage right now, but if i'm in a rush in the morning, one sweep of the pinky eyelid color gives a nice shimmery depth, while mattes can look flat unless you put the time in to contour and build. Most impressive of all, the color payoff is unbelievable! I own lots of expensive shadows, and I find quality shadows in the drugstore are the toughest thing to find. Who knew! The cheapest brand around, that you bought in 7th grade, is the most comparable to high end (at least for pan shadows, because I do love me some Maybelline 24hr cream pots) 

So, if you've been debating the Naked palette, do yourself a favor and check out the drugstore first, and spend the other $49 on some nice brushes and a bottle of wine.